WhatsApp Business API

Whatsapp Business API For Marketing: How to use WhatsApp API?

What is WhatsApp Business API for Marketing: The Complete Guide (2022 Edition)

WhatsApp Business API is a messaging platform that allows businesses to communicate with their customers and employees efficiently. It has a 98% message open rate and up to 60% click-through rates, making it one of the most productive tools for marketing. The use cases listed in this blog for WhatsApp marketing can help scale up your business sales and customer support.

WhatsApp API is a tool used for businesses of all sizes, small, media & enterprise and even marketing agencies have adopted to WhatsApp marketing as a primary channel. It offers different types of messaging that can be sent–such as text messages, images, videos, or voice notes–depending on what you need to communicate with your customers or employees. Additionally, you can track the success of each message by checking its delivery status and timestamp.

WhatsApp Business API Features

The WhatsApp Business API has been designed to let businesses reach out to their customers even when they don’t have their numbers saved as a contact. In addition, the API allows companies to send highly customized, timely, and relevant transactional messages to customers.

WhatsApp is known for its high level of security and trust-building features. All official business accounts are verified by WhatsApp, which adds a green tick-mark next to the business profile upon verification. This helps build trust between consumers and brands.

For customers, this helps build trust in the brand by adding a green tick-mark next to the business profile upon verification. In addition, customers can see an organization’s name and logo at the top of every conversation. This provides them with all the information they need about who they’re talking to.

WhatsApp vs WhatsApp Business vs WhatsApp Business API


WhatsApp is a personal application, not a business app. It is designed for individuals to communicate with one another. However, there are features that make it useful for businesses as well. For example, you can send text messages, voice and video calls, and files. You can also broadcast messages to many people at once.

The WhatsApp marketing guide will help you grow sales using WhatsApp. It covers things like creating different types of content, expanding your reach on the platform, and using tools like QR code creators and chat button generators.

WhatsApp Business

WhatsApp Business is an app that allows businesses to communicate with their customers. It shares all features of the regular WhatsApp app, but has additional features for business use. The Business profile is accessible by a dedicated smartphone or via the Web version of WhatsApp.

WhatsApp is a free service which requires no registration, but it has some limitations. For example, only 256 recipients can receive messages at one time.

WhatsApp Business can be used without a subscription and is also free to use, but only allows 256 recipients to receive messages at one time. To send messages out, you must pre-approve them with WhatsApp for compliance with their Message Template Guidelines.

WhatsApp Business is a business version of WhatsApp which developers can use to build apps on top of it.

WhatsApp Business API

The WhatsApp Business API is a comprehensive solution for businesses that want to engage with their customers. The API allows companies to integrate into WhatsApp through a single API, making it faster and easier to add features like payments, receipts, and reservations. Additionally, the app prototype feature is available in the WhatsApp Sandbox and allows companies to rapidly build features without having to upgrade or maintain additional software or infrastructure.

Summary of comparison

WhatsApp and WhatsApp Business are the same product with different pricing strategies.

WhatsApp Business is a business-to-business service that builds on top of your existing WhatsApp account to allow for more complex interactions between businesses and customers.

Both services allow users to send messages, share photos, search for contacts nearby, and make payments. The main difference is that while WhatsApp is free to use for personal communications, businesses must pay a subscription fee in order to use the WhatsApp Business API.

How to set up WhatsApp Business API

Installation phase

medium and large enterprises will find that there is a need for high-performance servers to host the WhatsApp Business API software on.

WhatsApp Business API is currently not available to businesses who do not rely on heavy technology.

The installation phase of WhatsApp Business API requires a lot of setup and approval steps.

Desktop and mobile lead collection templates are needed before using the service, so it’s important to plan ahead.

First you’ll need to identify a business phone number and verify it with Facebook Business verification.

You’ll receive a message letting you know that your account has been created and approved after two to three business days.

Registration phase

In order to set up your WhatsApp Business API account, you will need to complete the following steps:

1. Set up your Facebook Manager ID.

2. Identify the phone number that will be tied to your business account and submit the WhatsApp addendum.

3. Wait for verification from Facebook before proceeding to the next step.

4. Complete the application form for a WhatsApp Business API Account at https://www.whatsappbusinessapi.com/.

5-7 days should be sufficient time to complete all of these steps, including waiting time for verification from Facebook

Post phase

WhatsApp Business API is a post phase 1 product.

This means that certain features are not yet available, such as:

– Automated messages

– Message templates

– Approval from WhatsApp for messages

In order to use the WhatsApp Business API, you will need to set up automated messages. You will also need to set up message templates and wait for approval from WhatsApp for your messages. Developers must integrate the WhatsApp Business API into their workflow in order to send automated messages such as payment alerts or business notifications. Do not rely on in-house developers to maintain the WhatsApp Business API. Do factor time and budget into arrangements for maintenance of the WhatsApp Business API. A business should have a long term commitment

Benefits of WhatsApp Business API


WhatsApp Business API is meant to be a tool that helps businesses communicate on WhatsApp. It’s up to the business owner to determine how exactly they want to use it for their business. The application has a lot of features that make it easy to implement in businesses, but it also provides a great deal of customizability so that businesses can mold it into their own specific needs.


WhatsApp Business API supports anything developers code into it. This means that multiple software tools can be integrated with WhatsApp Business API, provided the developer and software provide this functionality.

This also makes WhatsApp Business API an “anything goes” tool. So, if you’re looking for a messaging platform to integrate with other software, WhatsApp is definitely a viable option. However, smaller businesses don’t use many different software for their daily workflows anyway, so the number of available integrations based on the WhatsApp Business API will be limited to a minimum.

That said, there are still plenty of options when it comes to integrating your business’ communication needs with WhatsApp’s API solutions. The platform is compatible with CRM tools, analytics tools and other messaging platforms – so no matter what your requirements are, you’ll be able to find an API solution that suits you.

Why use WhatsApp API?

Similarly competitive features

Both the WhatsApp Business API and NovoChat API offer similar features, such as:

The ability to send messages to a large number of people.

A high level of customization.

The ability to track statistics about message engagement.

Integration options

When it comes to integrating the WhatsApp Business App with other software, there are a few different options:

WhatsApp API solutions are great for smaller businesses because they offer only the features that you need, at a lower price point.

The number of available integrations based on the WhatsApp API BSP will be limited, but small businesses don’t really use many different software for their daily workflows anyway.

Take the time to understand your business’ communication needs and identify important features required by your company in order to find an appropriate WhatsApp API solution.

If you’re looking for more complex integration options or need support for large enterprises, then WhatsApp API is for medium and large businesses only.

No hassle

When you’re integrating WhatsApp with your business, you should focus on solutions that are easy to use and ready for use at any time. That’s why we offer a hassle-free experience – so you can connect with your customers without any trouble.

No complex pricing

Small businesses with limited budget should use WhatsApp Business API solutions that offer transparent pricing. BSPs offer simple and straightforward pricing models for those with a limited budget, which helps them to feel more confident about making the purchase decision.

Medium and large enterprises will likely have complex communication needs, which make them a prime target for adoption of the WhatsApp Business API. However, these businesses can also afford WhatsApp, as it offers different pricing models for the WhatsApp API.

WhatsApp Business API for marketing

How WhatsApp Business API can level up your marketing strategy

WhatsApp Business API allows businesses to send messages to people who have opted-in. The benefits of using the WhatsApp Business API are many, from flight check-in links and boarding passes to online purchase confirmations.

One of the advantages of using WhatsApp is that it is a less saturated channel than email, and therefore opens up more opportunities for marketing engagement. Additionally, WhatsApp does not allow bulk messages on its API for business users. This means that companies must personalize each message they send in order to see better results.

When companies are sending value through messages, they tend to see better metrics in terms of engagement and response rates. Additionally, WhatsApp users are engaged, more likely to view and respond to messages and much more likely to convert.

Template messages allow for large volume messaging without the need for manual personalization. However, while templates make customer service processes faster; businesses must still be able to answer customers’ queries in a timely manner should they choose this option.. By requiring verified business accounts, WhatsApp is able to reduce the risk of businesses not following their terms of service and privacy policies – which would damage their reputation with customers.

WhatsApp supports a variety of payment methods, including QR codes that streamline the buying process. This makes it easier for customers to complete transactions.

WhatsApp’s Business API also lets companies reach a wide range of age groups, which is important for businesses that want to target specific demographics. Additionally, WhatsApp has a messaging statistic feature that can help companies measure the success of their campaigns – giving them an edge over other marketing platforms.

Using WhatsApp API for your business


WhatsApp is a great marketing tool because of its massive user base. Businesses can send messages to their customers in bulk using WhatsApp.

WhatsApp’s Business Policy requires that users follow the guidelines for template messages when using WhatsApp Business API. Template messages are reviewed by the company, and sent out after a waiting period of 1-3 business days. The wait time is determined by how many users would be using template messaging in your business case scenario.

WhatsApp is a great tool for marketing through broadcasted events, updates and surveys. Promotional activities cannot be used, but you can use the feature to create an event or update your existing customers.


Chatbots are computer programs that can mimic human conversation. They use natural language processing and machine learning to converse with customers, which allows them to identify lower-level requests so that human attention can be spent elsewhere, allowing for higher-level requests. This also helps automate certain tasks that would otherwise need to be done by a human.

While chatbots should not completely take over your business’s WhatsApp account, they are a substitution for the work being done by other members of your team such as customer service or marketing. For example, you can use chatbots for marketing purposes such as automatically welcoming leads or sharing your catalog items for viewing in-app. Chatbots are also able to answer commonly faced troubleshooting inquiries like business hours, product details, purchase and refund policies.

The WhatsApp Bot allows you to use your own website or software in addition to providing fallback messages in the event where the chatbot cannot answer complex questions posed by customers.

WhatsApp API providers

WhatsApp Business API

WhatsAppBusinessAPI is a provider of WhatsApp API. It offers a unified portal to track customer interactions and easily view data. The stand-out features of the messaging platform are its centralized inbox, chatbot (add-on), website widget. WhatsAppBusinessAPI integrates with popular apps such as WhatsApp, SMS and Instagram messages.

WhatsApp charges a range of fees for API access. For small businesses, it starts at $0 per month.


NovoChat is an omnichannel solution for small and medium businesses. It enables businesses to broadcast customer support straight from the web browser. The 24-hour session window, 256 recipient limit, and template rules are all ignored with NovoChat.

NovoChat is a WhatsApp Business account integration that offers bulk message broadcast and centralized inbox. NovoChat also includes website widgets and integrates with other chat apps like WhatsApp, Messenger, Telegram, Slack, etc. This app provides a free trial.


Twilio is a cloud contact center platform that supports, among other things, voice and video calls. They also enable their customers to use the WhatsApp Business API messaging. This allows businesses to have a centralized inbox for all of their customer interactions through WhatsApp. Additionally, there are chatbots available for purchase as an extension to one’s account on WhatsApp Business API providers.


The Vonage Communications API is a communication suite which includes add-ons such as chatbot. It allows for integrations with voice and video calls, SMS, WhatsApp, Messenger and Viber.

WhatsApp is a chat app that provides APIs. The Vonage Communications API has varying prices associated with various features, so this should be taken into account when thinking about the cost of a mobile app development project.


360dialog is a chatbot builder for WhatsApp, which makes the process of building a chatbot easy. Their website widget and centralized inbox are standout features that make their platform unique. 360dialog has integrations with Google Sheet, Shopify, WordPress, and WhatsApp. They are an official WhatsApp partner and enable companies to use a single platform to send bulk messages, broadcasts, template messages and manage customer queries. Their one-team inbox helps companies manage customer queries more efficiently. AI Limited is the official WhatsApp API provider.

So, should you use WhatsApp Business API?

Drive more sales with chat marketing.

Did you know that chat marketing is a great way to increase sales? In fact, studies show that businesses using chat marketing see a significant increase in revenue. NovoChat allows you to send messages to your customers through WhatsApp. It’s easy to use and integrates with other tools, so you can get the most out of your chat marketing campaigns. Plus, we have an in-depth guide on how to grow sales using WhatsApp marketing, along with case studies and pages for each service listed above. So be sure to check it out!

Who Can Get the WhatsApp Business API?

A. Business Size

The WhatsApp Business API is available only to medium or large businesses. This service is called “WhatsApp Enterprise.” At the moment, the approval for small businesses to use the business API integration is low, but still possible if necessary.

B. Industry

WhatsApp is primarily focused on the real estate and financial services industry. Business solution providers are authorized to offer the WhatsApp Business API to select companies within these industries. In order for a company to be approved, they must provide basic information about themselves and their intentions with WhatsApp services. This includes company name, URL, industry and region(s).

The approval process begins when a company starts the setup creation process and can take up to two weeks.

WhatsApp API for eCommerce: 19 Use Cases

WhatsApp has more than 1.5 billion active users, making it a powerful platform for communication. However, its potential goes beyond just messaging; WhatsApp can also be used as a tool for eCommerce.

There are many ways that businesses can use the WhatsApp API to improve their sales and marketing efforts. For example, you can use the API to offer discounts to customers, which can help increase conversion rates. You can also use the API to automate processes, which will lead to increased speed and efficiency.

Offering discounts on WhatsApp can convert up to 50% of COD orders into prepaid ones. Offering discounts through the WhatsApp API helps users complete payments more efficiently, which can reduce the chance of a credit card chargeback. In addition, using WhatsApp for marketing could be really effective for companies that have a strong, loyal customer base.

The WhatsApp API could allow companies to reach their customers more effectively than ever before. Some of the use cases are still in development and will come soon, but as we move into the era of WhatsApp Marketing, you’ll see even more robust uses of the platform

What is a WhatsApp promotional message template?

1. Festival Sale Offers

Black Friday promotions are the days during the holidays when retailers offer significant discounts. During these times, retailers need to provide shoppers with compelling offers in order to drive sales and generate leads. WhatsApp promotional messages can be created using templates, which make it easy for businesses to create beautiful and professional-looking messages. However, keep in mind that WhatsApp charges more for companies with a high-volume of sales conversations. The monthly plan is best suited for businesses that engage in many conversations per month.

2. Monthly Sale Offers

Valentine’s Day is just around the corner, and that means it’s time to start thinking about your promotional messaging. Non-transactional promotions are a great way to reach out to customers, and they don’t have to be limited to one holiday. In fact, sending messages that are business-initiated and limited in duration is a great way to stay in touch with leads throughout the year.

Sales conversations begin when leads are generated by sales team members themselves. That’s why it’s important for businesses of all sizes to have a WhatsApp account. With over 2 billion monthly active users in over 180 countries, WhatsApp is great for companies that have low sales volume but many transactions. And because WhatsApp charges by conversation rather than by message or user, it can be an affordable option for businesses with high margin per sale.

3. Discount Offers

When you send a promotional message to a customer, it should be seen as an opportunity to increase the interaction and deepen the relationship. It is also important to keep in mind that promotional messages should be sent as cold promotions, not hot promotions.

In order for your offer to be successful, make sure that you respond to the customer within 30 minutes of sending the message. Also, include “Off20Next” in your response in order to get 20% off your next meal at our restaurant.

How To Broadcast Promotional Messages With WhatsApp Business API?

WhatsApp has made it possible for businesses to send promotional messages without being charged. You can create a promotional message by using WhatsApp’s Broadcast module, which is WATI. To send a WhatsApp message, click on the “New Broadcast” button. Then, add contacts to your broadcast list by clicking on “Add Broadcast”. Finally, track analytics from inside Team Inbox.

WhatsApp Promotional Messages: Do’s & Don’ts:

When it comes to WhatsApp promotional messages, there are definitely some do’s and don’ts you’ll want to keep in mind. For starters, always make sure your offers are personalized for each customer. They will appreciate the effort and be more likely to respond positively to your message.

Secondly, avoid pushing remarketing messages as they can often result in customers reporting your account or even causing a drop in your Quality Rating. Instead, focus on establishing continuous and helpful communication with customers via WhatsApp. This way, they’ll be more likely to come back to you when they’re ready to buy something.

Finally, remember that WhatsApp has made sending promotional messages a lot easier than before! You can now send messages that are not from transactionals (such as coupons and promo codes). So go ahead and start planning those irresistible offers for your customers.

Future Of Promotional Messages On WhatsApp

WhatsApp is making it easier for businesses to send promotional messages on their platform. This will help businesses provide a rich experience with these non-transactional promotional messages. WhatsApp has created templates for approved messages that can improve the success rate of a campaign.

Eligibility To Send Non-transactional Template Messages On WhatsApp

As of now, only businesses in India are allowed to send promotional messages to their customers. However, this will be changing on September 2021 when WhatsApp enables non-transactional template messages globally. In order to ensure that these messages are not mistaken for spam, it is important that you avoid sending too many at a time. Additionally, make sure to follow WhatsApp’s policies and guidelines closely. This will help keep your rating score high and protect your reputation as a business.

WhatsApp Business API: The Basics

WhatsApp API: Business Solution Providers

There are a few different types of companies that WhatsApp connects with through its API. These include:

SMS providers – Twilio and Vonage are examples of SMS providers that integrate with WhatsApp’s API.

Other providers – These are companies or solutions providers that don’t fall into the category of SMS providers, such as Hootsuite or Salesforce.

“Proxy APIs” – These are similar but not identical to WhatsApp’s infrastructure, which allows them to easily enable new features with their business API.

WhatsApp API: Hosting Options

There are two hosting options for WhatsApp Business API: Cloud API and On-Premises APIs.

Cloud API is a new WhatsApp feature which was previously only available through the BSP’s own servers. This option allows businesses to use the latest WhatsApp features, such as chatbots and rich media messaging.

On-Premises APIs are still available for those who do not want to switch to Cloud API. However, businesses using On-Premises APIs will not be able to access the latest features until their BSP deploys a software upgrade manually.

WhatsApp API: Pricing

When it comes to pricing, WhatsApp Business API services are offered by BSPs (business service providers). These providers use the notification-based pricing model, in which businesses are charged per message. Starting Feb 1, 2022, WhatsApp will switch to a conversation-based pricing model with charges based on number of conversations (not messages).

WhatsApp Business API pricing varies by region. In some cases, such as the US and Europe, prices are higher than regular APIs. However, this is more complex than regular APIs, with a focus on maximizing revenue while still maintaining reliability and security.

Pricing models are straight forward and transparent when compared to the competition. The WhatsApp Business API BSPs have different pricing models so you can choose the best option for your business. It’s important to note that all of these providers offer a free trial so you can test out their services before committing.

The WhatsApp Business API also provides information on what future upgrades are available when your company grows and develops more complicated communication needs.

WhatsApp Business API: Components

WhatsApp API for Business: Business Profile

The WhatsApp API for Business provides a range of features that make it easy to manage your business profile. You can configure the settings for the WhatsApp API Client and for each of your WhatsApp profiles. Additionally, you can back up and restore your settings, including two-factor authentication information.

You can also access the WhatsApp Business API through any programming language or framework. The WhatsApp Business API is built on top of REST APIs that are HTTP based.

WhatsApp API for Business: Phone Number

The WhatsApp Business API requires a phone number to be associated with the account. The phone number can be bought or ported over from an existing app, but going back to the app is not recommended. The phone numbers are managed through Facebook Business Manager. WABA’s each can have up to 25 phone numbers, depending on the tier (up to a maximum of 1 million). The number of contacts an account can message is determined by their phone number tier. There are five different tiers of WABA numbers. The maximum number of contacts that a WABA can send messages to is 2,500. A Tier 3 account allows for 100,000 unique contacts per 24 hour period which is the highest tier available for business-initiated messages.

Creating a WhatsApp API Account

Verifying a WhatsApp API Account

There are two ways to verify a WhatsApp account for API development: through Facebook Business Manager or through a selected BSP.

The verified account is more likely to be recognized by WhatsApp and will have access to additional features.

Only well-known brands are typically verified by WhatsApp. If your business is not yet registered with Facebook Business Manager, you can do so through your selected BSP. Once registered, you can request verification from WhatsApp.

The Classic Signup method requires a tedious Facebook Business verification process that can take up to 48 hours. However, 360dialog Express Signup is the easier way to get started with WhatsApp API development. It offers instant access to start testing WhatsApp API features even if your account is not verified.

WhatsApp Business API: Messaging

WhatsApp API Business: Session Messaging

One of the features of the WhatsApp Business API is Session Messaging. This feature allows businesses to send a message to a specific contact once every 24 hours. There is no need for prior approval before sending messages, provided that the message meets the rules set forth in both the WhatsApp Business Policy and Commerce Policy.

List Messages are a list of products to select from. If you have multiple items for sale, this is an easier way for customers to choose what they want without having to leave the app.

Reply Buttons allow customers to respond with a text or voice message back to you. This provides an easy way for them to get in touch with you if they have any questions or problems with their order.

Single Product and Multi-Product messages let the customer choose what they want from your business without leaving the app. This makes it easy for them to buy what they need without having to go through several different screens or menus.

The WhatsApp Business API also allows messaging on a single product or multi-product basis, giving customers more flexibility when it comes to buying from your business.

WhatsApp API Session Messaging: Interactive Session Messages

Session Messages are designed to be a more simple way for customers to find what they want. Interactive Session Messages can be sent as either List Messages, Reply Buttons, Single Product or Multi-Product messages. List Messages, Reply Buttons and Single Product/Multi-Product are great ways to offer a Catalog of products within your business. The 24-hour window closes after the first message per contact, meaning you can only send one message per contact within a 24 hour period. There is no need to get approval before sending a Session Message; however, it must abide by the WhatsApp Business Policy and WhatsApp Commerce Policy.

WhatsApp API Session Messaging: Human Escalation Pathway

WhatsApp is introducing a human escalation pathway for businesses using the WhatsApp Business API. A WhatsApp human escalation pathway must include a phone number. Social media channels, help center webpages and app links do not meet the requirement for a WhatsApp human escalation pathway. A human escalation pathway system is in place to help prevent spam.

Businesses sending less than 1000 notifications per week will not see an immediate impact of the measure. The restriction comes after 7 days of no resolution from the business owner, and only applies to businesses sending under 1,000 notifications a week.

Template Messaging is a way to send messages to multiple people with the same content. With Template Messaging, users can create templates of text, images, videos and audio that can be shared with other users.

WhatsApp API for Business: Template Messaging

WhatsApp API Template Messaging: Message Template Quality Rating and Status

The Message Template quality rating displays how your message templates have been rated over the past 24 hours. The status of a message template is affected by its quality rating and can be any one of three levels: high, medium, low. Flagged and Disabled status indicate a low quality rating.

You will receive an email notification when your Message Template is Flagged or Disabled.

There are five statuses for Message Templates, with Pending and Approved being the two most common ones. If you want to disable or delete a Message Template, it first needs to be in the Approved status.

WhatsApp API Template Messaging: Opt-ins

WhatsApp requires businesses to obtain opt-ins from their customers before starting a chat with Message Templates. The best time and place for requesting an opt-in is during customer service or when the user sees value in doing so. You can get their opt-in by using the WhatsApp API for Business and managing contacts on your platform.

WhatsApp API Template Messaging: Contact Management

To use the WhatsApp API for Business, you first need to verify that your contacts have a valid WhatsApp number. Once verified, you can then import your contacts into the application.

You can manage user identities through User Identity Notifications on the WhatsApp API for Business. This will allow businesses to be alerted when they receive messages from a re-registered number.

WhatsApp does not store contacts on their servers, so you must import your contacts for them to work with the application.

When opting into User Identity Notifications, businesses will be alerted when they receive messages from a re-registered number. They will also be able to message these users without getting flagged as spam.

Businesses can only message re-registered numbers if they acknowledge the changes in ownership of those numbers.

What can WhatsApp Business API do?

WhatsApp API can do a myriad of things for your online business

WhatsApp Business API can help your business by offering customer support right where the customers are. The chatbots in the app enable personalised, intuitive conversations with customers that respond dynamically to their needs and questions. This takes the load off of customer service staff, who can then focus on more important tasks.

The WhatsApp Business API can also sort out the most important support tickets, helping reduce a company’s overall efficiency. It is able to do this by recommending products that speak to customers’ needs and providing information about them online. In addition, payments are now made easily, with a single place to start and end in.

Customers want seamless journeys that start and end under the same roof- using WhatsApp’s Business API you can provide this for them! The app is available only in India but is coming to other countries soon as well.

By using a chatbot through WhatsApp’s Business API, you can gauge what your customers need by collecting relevant feedback- Lido saw a 22% increase in form-fill rates from their chat service! Chatbots are able to gather insights into user interactions, which helps Lido understand its users better. Using an AI-powered chatbot through WhatsApp Business API allows you to stay on your toes without hiring a customer services team.

The use of data for customer satisfaction, marketing campaigns and resolving support tickets is possible with the use of this feature in WhatsApp. A business which uses this feature will be more cost-effective because it won’t have to hire a full time customer service staff member at night or weekend hours when traffic is low, unlike before its implementation.

WhatsApp Business API is great for staying online and answering queries autonomously! It has a huge user base which makes it good for marketing purposes.

WhatsApp API for sending messages: How do I send messages to my customers?

WhatsApp API allows you to email and text message customers. In order to send messages, you first need to create a session. A session is an automated response to a user initiated message that lasts for the next 24 hours. Session messages are sent in addition to other non-template messaging options, but only while the session is active. To create a session, use the following format:


Once you have created a session, you can start sending messages using the following format:


You can also send media files in two formats – a single file or as a multipart MIME type with multiple attachments. To send media files as part of your message, use the following format:

https://api.whatsapp.com/send?phone=&attachments={ “media_url”:”http://www….” }

In order to send location data, contact numbers, templates, and more using JSON messages, check out our guide on how to use WhatsApp API.

WhatsApp API for bulk messages

WhatsApp enforces a few terms of service that prevent bulk messaging. This is done to make the platform spam-free and more enjoyable for all parties. However, this doesn’t mean that WhatsApp can’t be used as a customer support tool! In fact, businesses can also use the WhatsApp Business API to send push notifications or text messages to their customers. The Outreach feature allows businesses to reach users at their own convenience, through text or push notifications. This feature can help companies proactively communicate about events like scheduled maintenance and downtime.

WhatsApp API for building lasting relationships with customers

WhatsApp Business API is a powerful tool that can be used to build lasting relationships with customers. With the API, businesses can create verified profiles and send messages directly to their customers. This instills trust in customers, who are more likely to communicate with a verified account than an anonymous account. In addition, WhatsApp Business API allows for the creation of chatbots that can connect people to businesses. These chatbots provide a personal connection and make it easy for customers to get in touch with businesses. AbhiBus is a case study with many success stories that demonstrate the power of WhatsApp Business API.

Diving into the working function: How WhatsApp API works

The problem with the existing WhatsApp Business API

WhatsApp Business API is slow and inefficient, but they only work when a third-party BSP has their own cloud infrastructure. This can be a problem for businesses that want to use the WhatsApp Business API Client because it’s not always possible or practical to set up your own cloud infrastructure. Another issue with the WhatsApp Business API Client is that it sends information from the user to all team members, which might be too slow for use in many cases.

How did WhatsApp solve the hiccup?

WhatsApp has made changes to its privacy policy which allows for businesses to use Facebook’s cloud infrastructure.

Businesses have the option of hosting the WABA servers on their own infrastructure or Facebook’s.

If businesses choose to host it at Facebook’s infrastructure, they have the option of displaying ads based on customer data across a range of apps such as Instagram and Facebook.

All data and chats on a one-on-one conversation remain end-to-end encrypted.

The policy does not affect conversations with business accounts other than one user’s conversations with them.

WhatsApp’s API gives developers access to the same functionalities that users have in the application.

The WhatsApp API is very easy to use for developers

Getting started: How to set up WhatsApp Business API?

Step 1: Choosing the right Business Service Provider

When choosing a business service provider, there are a few important factors to consider:

Pricing and support for multiple channels are essential.

The provider’s AI and ML datasets used, ability to integrate with other apps, and customer success support are also important considerations.

Once you’ve chosen the right BSP, you can quickly set up WhatsApp Business API using their registered third-party business service.

Step 2: Creating Facebook and WhatsApp Business Accounts

Now that you have registered for the WhatsApp Business API, it is time to create your Facebook and WhatsApp accounts.

Log into your Business’s website and navigate to the Facebook section. You will be prompted to connect with Facebook by granting them permission for the Messaging Service Provider, which allows you to use WhatsApp API.

If you are not already logged into Facebook, you will need to enter your login credentials in order to continue.

Once connected, click on “Create a New Account” under “WhatsApp Settings”.

You will then be asked if you want to create a personal or business account. Select “Business” and click on “Next”.

Enter all of the required information for your business account, such as Company Name, Website URL, Industry, etc., and click on “Create Account”.

Your new Facebook/WhatsApp business account is now created!

Step 3: Registering your business phone number

Enter your business phone number and request a verification code. The last step is to obtain an API token which allows you to customise settings using the Web Tool, docker containers or through AWS.

WhatsApp API vs WhatsApp Business – What are the starking differences?

Advantages of using WhatsApp Business API

There are several advantages to using the WhatsApp Business API, including:

The WhatsApp Business API has features to allow for full automation and built-in chatbots. This means that businesses can automate a number of tasks, such as responding to customer queries and complaints. The AI-powered bot can answer basic customer inquiries autonomously.

WhatsApp Business support is more appropriate for businesses with multiple customer requests. For example, a business with a help desk that needs to manage different types of customer inquiries or one with regularly scheduled hours that need to be monitored closely.

WhatsApp Business allows you to send approved templates and rich media, while WhatsApp Business API supports only approved notifications or promotional content. This makes it possible for businesses to create automated messages that look more personalized than those sent through the standard WhatsApp messaging service.

There are 7 ways to collect opt-ins from your users, including notifying them after they reach out to the business a certain number of times or reaching out on their behalf when they’re unavailable. Verification is important for instilling trust in customers that your account will not send spam . As an added bonus, businesses using the API can display a green verified badge on their profile.

KPI tracking and analytics are available through the API. This means that businesses can track how many customers have interacted with their automated messages, as well as measure other important metrics such as click-through rates and conversion rates.

WhatsApp Business accounts using the API can also send and receive messages in a non-public group, which is private. This allows for more intimate communication between businesses and their customers. Group administrators may also assign specific permissions to the groups’ members, such as an administrator who has permission to send messages or access the customer database.

WhatsApp’s Business API has been designed to provide a wide range of third-party integrations. This means that businesses can use it with a variety of software programs and CRMs in order to get a more complete view of customer interactions.

There are many other features available on the WhatsApp Business API that can be used with certain third-party software and CRMs. For example, managers can use BSPs to manage multiple channels at once and identify issues before they become problems . Additionally, businesses can create detailed company profiles including contact information for employees or other important details.

What’s right for your business – WhatsApp Business or WhatsApp Business API?

WhatsApp Business and WhatsApp Business API are both great options for businesses. However, there are starking differences between the two:

WhatsApp Business offers a comprehensive platform for business. It provides features such as automated messages, quick replies and messaging statistics. This makes it perfect for larger businesses who want to manage their customer interactions through one central platform.

WhatsApp Business API is geared towards smaller enterprises who only deal with 20 messages a day. If your business doesn’t require all of the features offered by WhatsApp Business, then the API is a more cost-effective option.

To use WhatsApp Business, you must have an active support session and be able to accommodate the costs into your budget.

WhatsApp API – What are the best practices for your business?

Quality ratings

WhatsApp has a rating system which indicates how good your conversations are, with Phone Numbers tab showing ratings as Low (Red), Medium (Yellow), and High (Green).

You can view your Template performance rating and status in the Facebook Business Manager.

The status is Flagged if the number has a low rating.

Message Template Quality Rating has three quality states: High, Medium, and Low.

Message Templates can have a drop in the quality rating which affects their status.

A Template is only flagged when it reaches a low quality rating.

How do messaging limits work?

WhatsApp offers three tiers of pricing and limits depending on the size of the business and region involved. The limit is only applied to message templates and doesn’t apply to the total number of users in a day. The tiers are determined by Business WhatsApp’s rating system.

Businesses should focus on these two factors when deciding which tier is appropriate for their business needs:

The limit on message templates

The price tier

How can I get WhatsApp API for free?

There are a few different ways that you can get access to the WhatsApp Business API. One way is to sign up for a free trial with WhatsAppBusinessAPI. This company provides access to the API as well as a shared inbox for customer support and marketing purposes. You can also find numerous open source projects that provide a way to connect with the WhatsApp APIs, including DelightChat.

WhatsAppBusinessAPI offers a free application that you can use for finding new customers. It’s a meta-search engine that allows you to compare features of various messaging applications and find the one that best suits your needs. Additionally, WhatsAppBusinessAPI offers a complete WhatsApp API so that you can build applications that make use of the service.

How can I use WhatsApp API for free?

There are a few ways that you can use the WhatsApp Business API for free. First, you can send messages to up to 25 people per day. Additionally, you can broadcast messages to up to 100 people at a time, and you can also send mass messages to up to 500 people. However, after your first 24 hours of free usage, you will need to pay for each message sent via the WhatsApp Business API.

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